Real Estate Acquisition and Integrations Gathers Steam As eXp Debuts In Portugal

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Its business as usual in the real estate sector even as the broader U.S economy experiences its biggest contraction in more than a decade. Investors and companies are increasingly using the opportunity to buy highly discounted properties and projects. Likewise, firms are also using the opportunity to strengthen and expand their footprint with strategic investments.

Publicus Acquisition

Raleigh-based Publicus Community is the latest to strengthen its footprint in the industry. The real estate marketing firm has doubled its reach in the industry by acquiring a rebranding competitor.

The company has acquired South Carolina based marketing firm Real Living Productions as part of an ongoing rebranding drive. While the deal is poised to close in the spring, Publicus has already hit the ground running, rebranding the real estate marketing firm with new logos, website, and videos.

While the two companies are poised to operate independently under their existing names and offices, Publicus is to manage Real Living productions client projects. The acquisition comes amid a dramatic shift in the real estate industry.

Unlike in the past, many people are looking to live, work, play, and maintain lifestyles at home. Likewise, people are moving from big cities to more private homes or suburbs. The shift is sure to present tremendous opportunities as Publicus seeks to enhance its marketing activities in the sector.

Similarly, HW Media has moved to accelerate its presence with real estate agents and brokers with the acquisition of Real Trends 500 publisher, Real Trends. Real Trends has made a name for itself on publishing real estate leading reports that rank top brokerage firms’ performance.

Under the terms of the agreement, Real Trends is to continue publishing its Real Trends 500 report as well as the Thousand and Website Ranking rankings. A merger with HW Media, the publisher of HousingWire, should allow the residential real estate industry-leading report to reach over 11 million real estate mortgage and fintech professionals.

The acquisition accords HW Media access to industry-leading journalists and creators, expected to bring new capabilities. Similarly, the acquisition should bring together a premier section of verticals for modern real estate professionals across premium products in content video and audio, and print.

eXp Expansion

Separately, the eXp expansion drive continues to gather steam. The fastest-growing residential and commercial real estate company has confirmed expanding its footprint into Portugal, having already set base in Mexico.

Portugal represents the seventh international expansion for the company. Currently, eXp maintains operations in the U.S, Canada, India, Mexico, South Africa, and the U.K. It also services more than 39,000 agents.

The expansion drive accord the company an opportunity to offer its unique financial model for residential and commercial real estate agents. The model goes beyond attractive commissions by providing agents with revenue share and equity programs. The firm also offers proprietary marketing resources, including a cloud-based environment and customized technology platform that enhance sales training and communication among agents.


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