A recent survey commissioned by Coldwell Banker Real Estate LLC, a Realogy (NYSE:RGLY), has established that the real estate market is booming into this decade, with one in five homeowners planning to sell in the next year.
Coldwell ad to feature at the NCAA Men’s College Tournament
The Harris Poll surveyed 1,300 homeowners in the US, asking about their plans to sell owing to the fast market growth witnessed last year. The survey coincides with the company’s national advert “Guiding You Home Since 1906,” featured during the NCAA Men’s College Basketball Tournament. The ad airing in time to leverage growing trends shows people celebrating returning home, which is a sentiment that became more meaningful this past year as people stayed apart from their loved ones because of COVID-19.
In 2020, the Realogy brand modernized its 40-year old logo as part of its rebrands. Most importantly, the brand released the ad alongside a new North Star logo and brand story, which was to air during last year’s NCAA Men’s College Basket Ball Tournament. The ad will now run during this year’s tournament, and it ranks as the top real estate ad exceeding the industry average.
Greensoil PropTech Ventures launches fund focusing on real estate tech
Greensoil PropTech Ventures has launched Greensoil PropTech Ventures Fund II LP, which will invest in tech to make the real estate sector sustainable and profitable. So far, the fund has closed significant commitments representing almost half of its $100 million targets. The real estate industry, which is the largest asset class globally, is currently undergoing a digital transformation as companies adopt tech to enhance returns and minimize risk.
The mandate of the Fund is investing in PropTech, leveraging the company’s industry relationships including, its Limited Partners, to invest and find a compelling tech to customers in the industry. In most cases, prospective portfolio company solutions will be tested with one of the company’s Limited Partners before the fund can invest in the solution.
Alan Greenberg, Greensoil PropTech Ventures’ CEO, said that as a leading industry expert they have been delivering innovation and sustainability in the industry for decades. Greenberg said the company’s diverse experience with developers, real estate owners, and venture investors gives the company an edge unmatched by VC firms. As a result, the unique vantage point will allow the company to lead the industry’s adoption for the next-gen tech referred to as “PropTech 2.0.”
DLP Acquires PROSPER Gulf Coast portfolio
DLP Real Estate Capital has acquired the PROSPER Gulf Coast portfolio, which is a multifamily property portfolio, comprising four communities along the Alabama and Mississippi’s gulf coasts. The 1,086-unit portfolio will impact families and individuals around the localities considerably, as DLP will offer them safe and affordable workforce housing.
Don Wenner, the company’s CEO and founder, said that they are delighted to close the portfolio with more than 1,000 apartment homes in the two states. He added that they look forward to offering affordable safe housing within all the company’s investment portfolios.
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